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The story, picked up.

Coverage of Main Character Money and Ash Bala: interviews, features and mentions, newest first.

Forbes India· Aug 2026

Ash Bala wants you to stop treating money like a monthly chore

In Main Character Money, finance strategist Ash Bala reimagines personal finance for modern lives shaped by ambition, uncertainty, pleasure and evolving incomes

Read on Forbes India ↗
Ash Bala and the Main Character Money book cover
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