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The story, picked up.

Coverage of Main Character Money and Ash Bala: interviews, features and mentions.

Forbes India· Aug 2026

Ash Bala wants you to stop treating money like a monthly chore

In Main Character Money, finance strategist Ash Bala reimagines personal finance for modern lives shaped by ambition, uncertainty, pleasure and evolving incomes

Read on Forbes India ↗
Aashika Balaji (Ash Bala) and the Main Character Money book cover
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Business Standard· Sep 2026

India built the fastest money on earth. Now one of its own is coming home with the system to run it.

Close to half the world's real-time payments. The largest under-30 population in history. And money advice older than the phone it lives on.

Read on Business Standard ↗
Aashika Balaji (Ash Bala) and the Main Character Money book cover
The piece, in five cards · tap one
ET Now· Sep 2026

‘If your income stopped today, how long would you last?’ The question one author wants a whole generation to stop dodging

She ran the numbers behind billion-dollar rooms for a decade. Her book asks you to run one number of your own, and answers back when you do.

Read on ET Now ↗
Aashika Balaji (Ash Bala) and the Main Character Money book cover
The piece, in five cards · tap one
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